Enterprise deal control
Control bigger deals in the market everyone else is losing.
Alpha Selling is the modern enterprise method for AEs and revenue teams who need to reach power, quantify business value, and control the next move, on the deals that actually matter.
Used on live, multi-stakeholder enterprise deals, including a $13.75M stakeholder-mapping deal.
The real problem
The deals aren’t dying because your product is weak.
They’re dying in the places no one taught you to control.
You ran a good demo. The champion loves you. And then the deal goes quiet, stuck in legal, stalled in finance, “circling back next quarter.” You’re forecasting it, but you don’t actually control it.
The buying market changed. There are more stakeholders, more scrutiny, and a finance function that kills anything it can’t quantify. The methods that worked in 2018, more activity, better rapport, a tighter demo, don’t move a committee you’ve never met.
You don’t have a closing problem. You have a deal-control problem:
That’s what Alpha Selling fixes.
Who’s behind it
Built by an operator, not a guru.
Alpha Selling is the method Brandon Clauser built in real deals, with real buyers, in the hardest enterprise selling market in a decade. Before teaching it, he spent over a decade in sales, including top enterprise AE seats at Salesforce, Asana, and Workday.
Top 10 AE in North America within 90 days at Workday · President’s Club · 125%+ of quota every year at Salesforce (FY20-22).
Alpha Selling clients sell at
Salesforce · HubSpot · Workday · Twilio · Gong
The method
The method: three pillars of deal control.
Alpha Selling isn’t motivation or activity. It’s a repeatable way to control complex enterprise deals, built on three pillars.
01
Get to power.
Stop running deals through a champion who can’t sign. Map the real decision structure, find the economic buyer, and earn access to power before the deal stalls.
02
Quantify business value.
Turn “they like it” into a number finance can’t argue with. Build the business case in the buyer’s terms, the cost of inaction, the measurable upside, the CFO-ready math.
03
Control the next step.
End every interaction with a mutually-agreed next move. Replace “I’ll follow up” with a controlled path to a decision, so the deal moves on your timeline, not theirs.
Get to power. Quantify business value. Control the next move. Run it on a live deal in minutes with the free BVPR.
Run your free BVPR →The program
What you get inside Alpha Selling coaching.
Proof
The method, on real deals.
Case study 1
A $13.75M enterprise deal.
How stakeholder mapping and getting to power turned a complex, multi-party enterprise opportunity into a $13.75M deal.
Case study 2
A Salesforce AE.
A Salesforce AE applying the method on a live deal.
Case study 3
A founder who built pipeline and closed.
A CEO who built $700K in pipeline and closed $95K using the Alpha Selling approach.
Watch the full deal breakdowns on the Alpha Selling channel →
What clients say
Real reps. Real results.
“I worked with Brandon for 6 months and highly recommend his services and coaching. I was in the process of changing jobs and utilized Brandon to ensure I had a fast ramp period. Brandon’s coaching helped me do this and also land multiple 100-user expansions in my existing client base, as well as break into some of my most sought-after prospects. Above all else, I feel I have a better ability to serve my clients because I worked with Brandon.”
“I was really on the fence about hiring a sales coach, part of it being my ego. However, working with Brandon has been even better than I expected. He’s been helping since day one and I couldn’t be more appreciative. Not only from a selling perspective but he’s also helped my confidence, mindset, and more. I can’t recommend him enough. If you’re having doubt or second-guessing working with him, don’t.”
“The ROI on Brandon’s coaching was more than returned.”
More wins: Nick Weaver (Salesforce) went from 60% to 80%+ of quota, then earned a promotion · Olivia Porter (Freethinkers) built $700K in pipeline from zero · Raisa Jaro became a top-3 AE on the West Coast.
Offer
Choose your level of deal control.
Free BVPR diagnostic
Run a live deal through the diagnostic and get a structured read on where it’s slipping, across value, power, and next-step risk.
Best for: seeing the method work on your own pipeline.
1:1 Deal Coaching
Private, ongoing coaching with Brandon on your real, live enterprise deals, a regular weekly working cadence, not theory.
Best for: AEs and founders running high-stakes deals.
Team & corporate training
Multi-day training that installs the Alpha Selling method across your revenue team, built for sales orgs and corporate events.
Best for: revenue leaders and sales teams.
Fit
Is this the right fit?
This works best when the deals are big enough and complex enough to control. A quick read before you apply.
This is for you if
You sell complex, multi-stakeholder enterprise or strategic mid-market deals.
Your deals stall in finance, legal, or with stakeholders you’ve never met.
You’re a strong seller who knows the issue is control, not effort.
You’re an AE, a founder selling your own product, or a revenue leader installing a standard across a team.
This is not for you if
You sell low-consideration, single-decision-maker deals.
You’re looking for motivation or activity hacks rather than a method.
You’re not currently working live deals you can apply this to.
Questions
Frequently asked.
What is a BVPR analysis?
Who is Alpha Selling for?
How is this different from other sales coaching?
Do I work directly with Brandon?
How much does it cost?
How fast will I see results?
What if my deals aren’t enterprise-sized?
Start here
Start with one deal.
Run your most important live deal through the free BVPR. See exactly where it’s slipping, and what to do next. When you’re ready to control more of them, book a call with Brandon’s team.